A next-generation, multi-platform sports media network and media buying agency that creates, distributes, and drive value from original sports content across Radio, Streaming, Connected TV, and Social Media — giving both major and emerging sports a unified national stage.
Sports On-Air (SOA) Media delivers comprehensive audience access across the modern media landscape. Our integrated platform approach ensures your brand message reaches passionate sports fans wherever they consume content — from traditional radio to cutting-edge streaming platforms.
200+ affiliate stations nationwide via Sports Byline USA
Delivering traditional sports talk programming including Sports Overnight America and Sports in 60
Major streaming platforms including Spotify, iHeartRadio, TuneIn, Apple Podcasts
National talk programming plus niche sports genres reaching digital-first audiences
50M+ household reach across premium networks
ESPN, NBA TV, NFL, MLB, NHL, FuboTV, Barstool, CBS Sports, Fox Sports, FanDuel, NBC Sports, Roku, Samsung TV+, and more with custom ad placements and brand integrations
In today's fragmented media landscape, reaching your target audience requires a strategic, multi-channel approach. SOA Media eliminates the complexity of managing multiple vendor relationships while delivering measurable results across every platform — from brand awareness to lead generation.
Reach passionate sports fans on-air, online, and on-screen — all in one unified media buy. Our integrated approach ensures consistent messaging and maximum efficiency across traditional and digital channels.
Precision demographic and regional audience targeting powered by advanced analytics. We help you reach the right fans in the right markets at the right time with data-driven campaign optimization.
Full-service production, campaign management, and performance analytics. Our experienced team handles everything from concept development to final delivery, ensuring broadcast-quality creative that resonates.
Real-time dashboards and comprehensive performance metrics. Track your campaign's success with detailed analytics, audience insights, and ROI measurement across all platforms.
SOA Media connects brands with highly engaged, passionate audiences across demographic and psychographic segments. Our listeners and viewers are loyal, active consumers who trust the voices and content we deliver.
Demographics: Adults listeners 25–54, GenZ + Younger Millennials viewers 18-35, sports fans, families, and health-conscious consumers actively seeking sports content and lifestyle programming.
Psychographics: Passionate, lifestyle-driven, tech-forward sports enthusiasts who consume content across multiple platforms and engage deeply with their favorite teams and personalities.
Geographic Reach: Nationwide coverage with particularly strong presence in high-value markets including Dallas (DFW), California, and throughout the Midwest region.
Nationwide stations delivering daily sports content. Core Demo: 25-54, engaged during drive-time and overnight hours.
Connected TV reach across premium streaming platforms. Cord-cutters and digital natives seeking on-demand sports and culture.
Prime advertising demographic with high purchasing power. Highly active fans who engage with short-form, creator-led content.
"From late-night listeners to digital-first fans, we reach the sports audience others miss."Rob Villanueva, CEO of Sports On-Air Media
SOA Media offers flexible, results-driven advertising solutions tailored to your brand's unique goals and budget. From traditional radio spots to innovative cross-platform campaigns, we deliver creative excellence and measurable impact.
Premium :30 and :60 second spots, live host reads, and program sponsorships that connect your brand with passionate listeners during drive time, overnight, and weekend programming.
High-impact :15 and :30 second video commercials across major streaming platforms including ESPN, NBA, NFL networks, and premium entertainment channels reaching cord-cutters and streaming audiences.
Authentic host mentions and segment sponsorships that leverage the trust and credibility of popular sports personalities, creating deeper audience engagement than traditional advertising.
Strategic pre-roll placements and influencer-driven content campaigns, plus engaging short-form videos optimized for social platforms where younger sports fans consume content daily.
Integrated cross-platform media strategies with full creative production packages. We design and execute turnkey campaigns that tell your brand story consistently across radio, TV, digital, and social channels.
luke@sportsovernightAmerica.com
📍Based in Frisco, TX (DFW) — Serving national brands and agencies across the United States.
Let's discuss how Sports On-Air (SOA) Media can amplify your brand's message and deliver measurable results.
Whether you're launching a new product, building brand awareness, or driving direct response, our team of media professionals will craft a strategic solution tailored to your goals and audience.